Phoenix Music Executive Development Program to be offered in Canada twice this year



(Edmonton – January 20, 2020) The acclaimed Phoenix Music Executive Development program will be offered twice this year to meet demand. The first edition begins in Alberta in April, the second in Québec in August. The program will be presented by Alberta Music and Fondation Musicaction respectively, and is funded by FACTOR, Fondation Musicaction, and the Government of Canada.

Applications for both editions are now open. Business owners and senior executives operating music management companies, independent labels, integrated music businesses or offering label services are encouraged to apply.

 “If you’re keen to grow your music business and make the most of today’s digital world, Phoenix is a great opportunity to review your business model and find new ways forward” said Carly Klassen, Executive Director of Alberta Music.  “[translation] This program allows us to take the time to think about our business and its growth, to identify its strengths, the challenges it faces and share thoughts about how to take it further”, tell us Steve Jolin, President of 7ième Ciel Records, who participated last year.

 “The training is intensive, offered in short bursts over a four month period and becomes progressively more personalized over time,” said Program Director Mariel Beros. “Phoenix is designed for time poor working professionals. We’ve had some great outcomes using this approach. Alumnus David Morgan, the co-manager of international sensation Tones and I, is applying lessons learned at the program not only to the global release strategy for his artist, but to the growth of his company as well. ”

Canadian Alumni report significant changes to their outlooks and businesses:

“…The program was incredibly valuable – being with a small group that were open + engaged in a setting away from daily life was great. The content was intense and mind blowing and will impact how I proceed from here. Advisors complemented each other and were all amazing.” 

 “Phoenix has changed how I think about income, productivity and my team. This change has already increased sales, streamlined staffing and produced future planning.”  

“The advisors involved in the program were exceptional. The community that it developed within the attendees was really awesome!” 

Entry to Phoenix is competitive and based on an applicant’s professional achievements. All coursework will be conducted in English, but assignments can be written in French or English. There are no course fees, and the cost of air travel, food, and accommodations to attend the training will be covered by the program. All course materials and information disclosed during the program are treated strictly as commercial in confidence.

The application form and further information is available HEREThe application deadline is February 28, 2020 for both editions. 



About Phoenix ( The Phoenix program is delivered by Australian strategy consultant Mariel Beros and her team of advisors who have been offering business training in Australia, New Zealand and Canada for the past decade. The training has made a substantial positive impact on the business acumen and skill levels of participants, while also building professionalism in the contemporary music sector.


Culturally Canada, Australia and New Zealand share similar characteristics, as do their contemporary music industries. They have similar industry strengths and challenges, having an exceptional pool of talented artists but small domestic markets, which can limit their reach. To succeed in this new era of constant disruptive technological and social change where music fans have moved from ownership to access, music industry professionals need to adopt a growth mindset. Strong business and interpersonal skills are now essential. Phoenix provides training to support the growth of sustainable, thriving music businesses.


About Alberta Music ( The Alberta Music Industry Association is a non-profit, service-based association dedicated to helping professionals in the music industry to succeed in their careers. Alberta Music’s mission is to build, connect and inspire a dynamic Alberta music industry, through consultations, programs, advice, workshops. Alberta Music engages in external advocacy work, working with other organizations and government, for advocacy and partnerships.


About FACTOR ( FACTOR (the Foundation Assisting Canadian Talent on Recordings) is a public/private partnership that supports the production of sound recordings by Canadian musicians and helps Canadian music companies make recordings available to a wider public. They are dedicated to providing assistance toward the growth and development of the Canadian music industry. FACTOR administers funds from the Department of Canadian Heritage through the Canada Music Fund, and from Canada’s private radio broadcasters.


About Fondation Musicaction ( Fondation Musicaction, a non-profit organization, promotes the development of music by supporting both sound recording production and marketing as well as activities that have a collective benefit. The programs offered by Fondation Musication are designed to meet the needs of the independent music production industry, which produces the majority of albums and titles made throughout Canada by francophone artists. The funds administered by Fondation Musicaction are provided by the Department of Canadian Heritage by way of its Canada Music Fund and by contributions from private broadcasters and are used to fund francophone vocal music and other musical genres.



Olivia Street


For information about the edition in Québec, contact Fondation Musicaction:

Gaëlle Beauregard