Born and raised in Edmonton, Allison Pfeifer has worked in various genres of music as a grants consultant, arts administrator, and programming and production manager. After earning both a Bachelor of Music and Bachelor of Commerce degree in business law and economics from the University of Alberta, Allison obtained a Master of Arts in Music Business from New York University. During this time, she worked as Licensing and Royalties Analyst at TVT Records/TVT Music Publishing and also in the publicity department of Nettwerk Music Group’s New York office.
The close-knit Canadian music community drew Allison back to Vancouver, where she was Product Manager and Assistant Label Manager at Bodog Music, an indie label, management and publishing company. In addition to managing day-to-day operations and tours of several bands, Allison was responsible for promoting the Bodog brand through various label showcases, special events for bands on the Warped Tour, and was involved with the Bodog Battle of the Bands and Bodog Fight television shows.
Upon return to Alberta, Allison was an Arts Development Consultant at the Government of Alberta’s Arts Branch, overseeing the Alberta Foundation for the Arts grant programs in music, sound recording, arts festivals, arts partnerships and arts presenting for seven years. During this time, she programmed and produced the inaugural Alberta Arts Days (now known as Alberta Culture Days); advised Alberta Music on the Untapped Alberta project; produced the AB2: Alberta’s Playlist compilation; and produced artist showcases at the 2010 Vancouver Olympics, 2012 London Olympics, and PEI 2014. She has been a regular jury member for FACTOR, Alberta Showcase, Peak Performance Project and Project Wild.
In 2014, Allison took a secondment to the Cultural Industries Branch as Lead, Cultural Industry Strategy Development, where she was responsible for developing the Cultural Industries Action Plan. As of June 2016, Allison moved to the Ministry of Economic Development and Trade where she is currently Acting Director, Mission and Visits Planning.
I am a former Executive with experience in several different industries including public sector, private industry, and consulting. I am a professional accountant (CPA, CMA) that excels in building teams and transforming organizations. I taught courses at the college level, and I helped deliver CMA Canada’s Strategic Leadership Program for 9 years. I am also a Certified Executive Coach (Royal Roads University.) I have served on other boards and committees from Minor Hockey Associations to Community Leagues and other not-for-profit associations. I am currently the General Manager for Belvedere Golf & Country Club. For the last 2 years I facilitated Alberta Music's strategic planning for the Board and leadership and am therefore quite familiar with the vision, purpose and objectives of the organization.
I have several passions in life and music is one of them. In my younger days, I had the privilege of participating in Edmonton’s local music scene and touring across Canada on multiple occasions. The experiences and the people I
met forever changed me for the better. My youngest son is an aspiring musician in a local band, and I am still learning to play the guitar when I have time.
A born and raised Calgarian, Stephanie has been a passionate patron of arts and culture her entire life. Since completing her education in Arts and Cultural Management at Grant MacEwan in 2014, she has worked at the National Music Centre (NMC) in a variety of roles in both the Fundraising and Executive Office departments.
As Chief of Staff and Senior Director, Administration at NMC, her role is to oversee the operational and administrative activities of the National Music Centre based on the priorities set by the President & CEO to advance the strategic priorities of the organization. This includes developing and implementing the overall strategic priorities of the Operations and Volunteers, Business Development, Visitor Experience, Human Resources and ICT
departments and managing third-party service providers to ensure they are maximizing efficiencies and adapting to changes that are occurring with the evolution of NMC’s business.
Within the Executive Office, her role includes developing strategies to enhance work-place culture, cultivating and stewarding high-profile partnerships in tandem with the leadership team and President & CEO, and managing and
representing the President & CEO's office. Prior to NMC, she slung records as a manager at HMV for almost a decade in multiple stores across Calgary and was a performing member of the Calgary Children's and Youth Choir for several years.
Stephanie spends her free time with her husband Daniel and their dog, Harley. She’s an active volunteer for the Calgary Folk Music Festival and loves planning, musicals, food, and sarcasm.
Jessica’s focus has always been the live music industry through work, volunteer opportunities and most frequently - as a patron. Her current role as the Assistant Manager of Events and Programming at the
Gateway, provides the opportunity of working alongside various artists with an annual average of 114 with more than 50% Albertan entertainers.
At the outset of her career, Jessica engaged with volunteer opportunities at both the Calgary Folk Music Festival and the New Black Centre. She quickly transitioned to more dynamic roles with the CBC and the Calgary Stampede. When she’s not catching a concert, you can find Jessica exploring Alberta and B.C. with her dog Reno. The devoted duo are always on the hunt for that perfect Instagram photo. To top it all off, Jessica just completed her sixth half marathon, and will continue to race until she reaches that goal race pace.
Candace was born and raised in Edmonton graduating from the Advertising & Public Relations Program at GMCC. She worked through College as a Server at The Sidetrack Café where her passion for live music was seeded. She became the Public Relations Director for the Edmonton YMCA where she learned a lot about working with not for profit organizations. Through this experience, she added “Maximum utilization of available resources” to her Credo.
Candace worked in the Radio Industry for 15 years in Promotions, Advertising, Marketing, Event planning and execution. Starting in Edmonton at 96 K-LITE FM, then moving to Calgary to work with 66 CFR/KISSFM and Sales, Marketing & Events for Calgary Flames Radio. Candace and her husband Lorne Webber incorporated Adventure Marketing Company in 2000. AMC Produced Sporting Events, highlight TV shows for Luge Canada, Water Ski Canada, Alpine Canada and a Head to Head Ski Racing Series that aired on TSN. They worked with the Calgary Dinos interviewing players, game day highlights creating content for their website.
Adventure Marketing Company pivoted from sports to live music and started producing a live music broadcast series in 2012, Stampede City Sessions. The live performances are taped in front of an audience in a 500 seat theatre then edited into a one hour TV show that airs on KSPS – PBS. At the time of the pandemic, they were half way through taping of Season 7. You can watch all of the one hour episodes on their website: www.stampedecitysessions.com
Courtney Milford is an arts and culture professional with a passion for community development and facilitating economically viable, impactful, and engaging live events and programs. She has been working in leadership roles within the Arts and Culture sector for the past 7 years and has experience working with municipal bodies, non-profit organizations, and higher education environments.
Valuing connection points and opportunities to learn and share, she identifies as somewhat of a professional dot-connector. She has been responsible for various multi-year community sponsorship agreements and partnerships during her 4 years as Arts & Culture Coordinator for the Town of Whitecourt and worked to establish the Whitecourt & Woodlands Performing Arts Society as a viable market and included venue amongst the Western Performing Arts Centers circuit. In her current role as the Event Producer with the Students’ Association of MacEwan University, Courtney oversees all large scale events, and most recently served as the
Western Regional Director for the Canadian Organization of Campus Activities (COCA) where she worked on membership outreach in the west and spearheaded various regional routing collaborations.
While she can't carry a tune in a bucket, Courtney has a positive demeanor and well-honed skill set that has served her well in the Events Industry thus far.
Practising lawyer, Brian Milne, is no stranger to Alberta’s arts community and music industry. He previously served as the president of the Sled Island Music and Arts Festival and Calgary's oldest artist-run gallery space, The New
Gallery, and was formerly the chair of the community radio station, CJSW 90.9FM, where he hosted a weekly radio show for many years.
Brian practises in the areas of Canadian tax and charity law at Norton Rose Fulbright. He regularly advises public and private businesses and their investors on acquisitions, financing, cross-border structuring and the design of employee compensation plans. Brian also frequently advises charitable and non-profit organizations on a wide range of matters, including charitable gifting and the structuring of developments using charitable assets. He is a director of the Canadian Petroleum Tax Society and serves on the executive committee for the tax specialist section of the Canadian Bar Association (Alberta-South).