Trickle Down Music

BIO/DESCRIPTION

Trickle Down Music is a free, evolving resource intended to help independent musicians without a team of managers, agents, publicists or radio trackers get the most out of their upcoming album release. It’s a do-it-yourself (DIY) guide, whether that DIY approach is one of necessity or by choice.

Trickle Down Music is the realization of a long-percolating urge from musician and arts administrator, Shawn Petsche. As the former festival manager of Calgary’s Sled Island Music & Arts Festival, he was surrounded by great independent music that never quite seemed to get the attention it deserved beyond the city limits. As member and defacto manager of rock bands Napalmpom & Self-Cut Bangs for over 10 years, he slowly amassed a knowledge base that helped to propel his music to a level of notoriety sitting comfortably in the “not quite a career, but proudly finding an audience” pocket. Enough so that countless bands would approach him asking for help with their own release plans.