Sheldon Lachambre, Director of Entertainment, Grey Eagle Resort & Casino
Event and marketing professional with a unique understanding of how to reach, engage and mobilize large groups of people and create an emotive experience and events that builds buzz and brand advocacy.
✓ Co-founded, led and directed over 50 local, national and international events.
✓ Passion for the communications, marketing and events industry with over two decades experience
✓ Clients have ranged from start-ups to international brands including Toyota, Honda, Ford, UFC, NHL, CFL, Molson, Scotiabank, RBC, Safeway, Reebok, Pepsi-Frito Lay, Sportchek, Shell Canada, Chevron
✓ Director of Marketing and Communications for high-profile sporting events and sports teams including the CFL Grey Cup, National Hockey League, Nashville Predators
✓ Event producer, talent buyer and venue management for various high profile entertainment brands and venues.
✓ Calgary Folk Festival Board Member & Sponsorship Chair
industry role: Venue