The PEAK Performance Project is a seven-year, $4.9 million contest open to all musicians in Alberta. The program will be run by Calgary’s 95.3 The PEAK in partnership with Alberta Music, with the goal of developing Alberta based emerging artists and preparing them to take on the world. The project, which was originally created in Vancouver by 102.7 The PEAK and Music BC, has been tremendously successful, helping to launch the careers of many BC bands over the past five years.
Every year, twelve finalists from Alberta will receive an intensive, one week, training program in the music business, live performance, songwriting, marketing and promotion. Artists will benefit from mentorships from some of the music industry’s top professionals and performers.
This week long, professional development Boot Camp has always been a key component of the Peak Performance Project, and for the next two years it will be run simultaneously with the BC Boot Camp, teaming up these twelve Alberta bands and artists with their twelve counterparts from British Columbia. The Boot Camp will work on the principal that the new music business requires a DIY philosophy. Course content may include such subjects as live stage and individual performance, songwriting, marketing and promotion, media training, music law and business, music industry revenues, touring, radio tracking and online and social media issues. Course materials and workshops are delivered by a “Who’s Who” of Canada’s top music industry professionals.
Each of the twelve finalists will receive a base camp award of $5000 to spend towards career development! All of these artists will have the chance to perform live in Calgary as part of the PEAK Performance Project Concert Series.
Of these twelve artists, three will receive large cash prizes towards career development and will perform live at the PEAK Performance Project Finale.
First Place $100,953.00
Second Place $75,000.00
Third Place $50,000.00
A call for submissions for bands and artists is open from April 1st to May 9th. The contests are separate, but both Alberta and BC will go to the same place to apply: www.peakperformanceproject.com
Bands will need the following to apply for the program:
- 2 of your best mastered, radio ready songs
- A live performance video
- A biography and promotional photo
- An essay on how the PEAK Performance Project would impact your career