DOWNLOAD - Edmonton Music Video Info Session Notes
DOWNLOAD - Music Video Resources
Notes from Wednesday, October 21 @ The Wunderbar
At what point do you NEED a video?
- If you are a new act, figure out what you can do to put out the best video you can
- Develop branding and the way you communicate with your audience
- Good live videos are beneficial for booking/promo and getting out there- agents/labels usually go to YouTube channel first
- If you do a music video, have a CONCEPT and a PLAN to go with your song
What kind of music video content?
- Have a professional video, with a clear visual interpretation of your song, as it will be a visually permanent pairing to your song
- What image do you want to portray? Keep in mind your brand
- Make sure the content pairs well with the song.
- Have different creative angle, and creative interpretation
- Ask yourself, “why would anyone want to see this video?” what’s cool about it?
Professional Live Videos:
- Multiple angles?
- Is the video synced with sound board?
Getting a video of a live performance:
- Different process at different levels: Takeaway videos (stripped down, one-take live performance) are great to get, such as Green Couch Sessions, Southern Souls, Balcony TV, etc.
Prep Work: Before Reaching out to a Production Company
- Have your song close to the finished product, mp3 and lyric sheet
- Have an idea in place for your concept (It’s hard to work with people who have no idea) Ideas you can build on...IDEA IS KING
- Think about the MOOD/TONE/REFERENCES
- Research the director’s style suits what you want (same as finding a producer)
The DIY Level:
- No one will work harder on your project than you! It’s your song and your image
- Have a realistic budget and know the variables (in-house? How many film days? How many post-production days? What needs to be rented? Lights, actors, catering?
- A minimum budget for filming a video with a production company is around $2,500.00, not including expenses
- Make choices based on your concept: experimentation/love/etc
- Sometimes you have to change the concept to fit your budget
- Understand the process to know what it takes
- Call in favours
- Know your audience
- With a smaller budget, the number of jobs is spread thin amongst the team
- If you’re an artist, communicate clearly with the production company and make sure you’re on the same page
- HAVE A PLAN
- There are other types of videos that help with promo as well...for example, have a film student follow your band around while you make your record, on tour, etc.
GRANTS - see links below
- What is distribution for your video?
- Publicity: Have an avenue for the video to be premiered online
- Post your video at a good time (not at midnight) and ask your friends to post at the same time
MUSIC VIDEO RESOURCES & FUNDING LINKS:
- Amanda Schweers, Amazing Factory Productions
- Liam Cormier, Cancer Bats
- Doug Cook
- Blake McWilliam, Back Road Productions
- Glen Erickson, Heavy Grain
The Individual Artists Project Grant
program supports the development of individual Alberta artists, Traditional Aboriginal
artists, arts administrators, and artist ensembles by providing a grant for a
Most often success in getting funding for a music video comes as part of a greater MARKETING grant for an existing recording/project.
The Artist Opportunity Grant Program is managed under Calgary Arts Development's mission to promote, foster and direct investments that develop the capacity of Calgary's arts sector.
Project Grant for Individual Artists - Intended to support the activities of individual, professional, Edmonton artists for a specific time towards a specific project. Projects can be individual or collective and could include creation, development, curation, exhibition or production of work in any art form as well as professional development.
MicroGrant Program - The MicroGrant gives the EAC a new way to invest in the success of Edmonton arts and artists. With no set deadlines for applications and amounts up to $1,000 available, the Micro grant enables you to respond to opportunities quickly, and to give life to projects that are just a boost away from take-off.
FACTOR has a few program that you can apply to receive funding for music videos.
Public Records mission is to develop a community that educates, inspires, and supports independent artists in partnership with exceptional brands and organizations. They have just completed the Summer 2013 Music Video Fund. Supported by TELUS, these grants of up to $5000 supported 28 music video production for emerging artists in BC and Alberta.
MuchFACT is the groundbreaking music video, epk, viral video and website production fund exclusively funded by MUCH and M3 Divisions of Bell Media.
VideoFACT - The VideoFACT program is to fund Music videos intended for televised broadcast. The Video award covers up to 50% of the total production budget to a maximum of $25,000.
Viral Video - The Viral Video program funds digital music videos and other innovative digital music-related content intended for online distribution. The Viral Video award covers up to 50% of the total production budget to a maximum of $3,500.00.
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