In the fall of 2014, the Alberta Music Cities Initiative produced a report on the state of Alberta’s Music Industry. Fertile Ground was written by Amy Terrill and produced in partnership with Music Canada, the National Music Centre and Alberta Music. This report recommended 4 key steps to growing the music industry in Alberta.
Recently AMCI hosted a public event seeking feedback from the music community, and the results are in: People are passionate about music, it’s time to get emotional!
A strong theme from the public forum was the need to get people excited about the music industry in Alberta. To do this, we want to create clear, memorable, and affecting messages about music in our province. We’re seeking your help to cast these 4 key recommendations in terms that can get Alberta’s musicians, industry insiders, policy makers and music fans lined up in support.
$500 for the best written interpretation (140 characters or less) of the 4 key recommendations from AMCI’s Fertile Ground document. A clear summary of the steps that will help Alberta’s music industry grow.
$500 for the best short videos (1 minute or less) capturing one of these recommendations. 4 prizes will be awarded, one for the best video for each of the 4 recommendations. Through anecdote, interview, documentary or other means, show how following these steps will strengthen and grow our music ecosystem.
Make your submissions feel authentic, inspiring, funny, heartfelt or otherwise. Use whatever skills, equipment or ideas you have at your disposal. All entries will be considered, whether shot on HD cam, iPhone, animated 3D puppet show etc.
These submissions will be used to distill and introduce the Fertile Ground document to people who can help advance the Alberta Music Cities Initiative.
The contest will close on Tuesday, May 24 at 3:30pm Mountain Time.
Fertile Ground Recommendations
- Develop a comprehensive understanding of the economic profile of Alberta’s music cluster, with regional breakouts for Calgary and Edmonton as well as other smaller cities as appropriate.
- Position music as a key economic sector, a vehicle for the diversification of Alberta’s economy, and a tool that municipalities can use to stimulate economic growth, increase investment, retain youth, and drive tourism.
- Develop and implement a strategic plan to build the business capacity of the music industry in Alberta.
- Develop and implement a live music strategy for Alberta to improve the live music product offering in Alberta and generate increased music tourism.
The Fertile Ground full report in PDF format is available at nmc.ca/amci Help promote the power of music for our province!
***By submitting to this contest you authorize AMCI to publish, broadcast or otherwise publicly use your work for the purpose of promoting the Alberta Music Cities Initiative. Ownership and copyright of all submissions remain property of the creator.***< Previous Post Next Post >